MOBIPLAY

ADVERTISER PLATFORM TERMS AND CONDITIONS

Version 1.0  |  Effective Date  |  Governed by the Laws of the United Mexican States

This document is in English. The official Spanish version governs in case of conflict.

KEY TERMS — TL;DR SUMMARY

PREAMBLE AND ACCEPTANCE

These Advertiser Platform Terms and Conditions (these "Terms") constitute a legally binding agreement between TRUETECH BRAND, S.A.P.I. DE C.V., a variable-capital corporation (sociedad anónima promotora de inversión de capital variable) duly incorporated and validly existing under the laws of the United Mexican States, with its registered domicile in Santiago de Querétaro, Querétaro, Mexico ("Company", "we", "us", or "our"), and the entity or individual identified during account registration ("Advertiser", "you", or "your").

BY CREATING AN ACCOUNT ON THE PLATFORM OR BY CLICKING THE "I AGREE" OR EQUIVALENT BUTTON DURING THE ONBOARDING FLOW, THE ADVERTISER: (A) ACKNOWLEDGES HAVING READ AND UNDERSTOOD THESE TERMS IN THEIR ENTIRETY; (B) REPRESENTS HAVING THE FULL LEGAL AUTHORITY TO BIND ITSELF OR THE LEGAL ENTITY IT REPRESENTS; AND (C) AGREES TO BE BOUND BY THESE TERMS AS OF THE EFFECTIVE DATE. IF THE ADVERTISER DOES NOT AGREE TO THESE TERMS, IT MUST NOT CREATE AN ACCOUNT OR USE THE PLATFORM.[MH2] [MH3]

P.1 Legal Basis.

These Terms are governed by and shall be construed in accordance with the laws of the United Mexican States, including without limitation the Código Civil Federal, the Código de Comercio, the Ley Federal de Protección al Consumidor (LFPC/PROFECO), the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP), and applicable NOM standards. Where the LFPC applies, its mandatory consumer protections are incorporated herein. The 2021 standards on advertising transparency referenced in PROFECO guidance are expressly acknowledged.

P.2 Language.

These Terms are provided in English as a convenience. In the event of any conflict or ambiguity between this English version and the official Spanish version, the Spanish version shall govern and prevail. The Spanish version is available at [URL/SPANISH-TERMS[MH4] ].

[ATTORNEY REVIEW RECOMMENDED] Confirm that the Spanish-language version has been formally drafted and is published at the stated URL prior to platform launch. The governing-language clause creates a legal obligation to maintain an accurate Spanish version.

1. DEFINITIONS

For purposes of these Terms, the following definitions shall apply:

2. PLATFORM DESCRIPTION AND NATURE OF SERVICE

2.1 Company as Media Owner and Platform Operator.

The Company is the exclusive owner and operator of the Device Network. All Devices installed in Host Partner vehicles are the sole property of the Company. The Company operates the Platform as a self-service SaaS advertising management system enabling Advertisers to create, manage, and measure digital advertising campaigns delivered through the Device Network.

2.2 Nature of the Advertiser Relationship.

The Advertiser is purchasing Impressions from the Company as the media owner and platform operator. The Advertiser is not purchasing advertising services from Host Partners or drivers. Host Partners provide physical space and electrical power for Company-owned equipment pursuant to separate Independent Contractor Agreements to which Advertisers are not party and have no rights or obligations.

2.3 Impression Standard.

An "Impression" is recorded and billed when an Advertiser's Creative is rendered on a Device screen for a minimum continuous duration of fifteen (15) seconds or a maximum duration of thirty (30) seconds, as logged and verified by the Platform's Proof of Play system. Content with a duration of less than 15 seconds or more than 30 seconds will not be permitted.

2.4 Delivery Conditions and No Guarantee.

Impression delivery is subject to: (a) Host Partner vehicle uptime and active rideshare trips; (b) GPS location and geofencing parameters; (c) Device connectivity to the Company's content delivery infrastructure; and (d) available inventory within the Advertiser's targeting parameters. The Company does not guarantee delivery of a specific number of Impressions within any given time period unless expressly stated in a written Campaign order. Targets and estimates provided during campaign setup are good-faith projections and are not contractual commitments.

2.5 Device Liability — Hardware in Vehicles.

The Company shall not be liable for: (a) Host Partner behavior, actions, or omissions; (b) vehicle accidents or traffic incidents; (c) tampering with, vandalism of, or unauthorized modification of Devices by third parties, including Host Partners, passengers, or other persons; or (d) hardware damage, theft, or destruction that prevents a Creative from being displayed. In any such event, Credits corresponding to undelivered Impressions will not be consumed, but no other compensation shall be due to the Advertiser.

2.6 Platform Liability — Software Downtime.

The Company shall use commercially reasonable efforts to maintain Platform availability. Scheduled maintenance windows will be communicated with at least twenty-four (24) hours' advance notice via email or in-platform notification. The Company's liability for unscheduled Platform downtime is limited as set forth in Section 14 (Limitation of Liability). Downtime not exceeding four (4) cumulative hours per calendar month shall not constitute a breach of these Terms. In any such event, Credits corresponding to undelivered Impressions will not be consumed, but no other compensation shall be due to the Advertiser.

3. ACCOUNT CREATION AND ELIGIBILITY

3.1 Eligibility.

The Platform is available exclusively to: (a) legal entities (personas morales) duly incorporated and validly existing under the laws of Mexico or another jurisdiction; and (b) individuals (personas físicas) of legal age with full capacity to contract (plena capacidad legal) under the Código Civil Federal. By creating an account, the Advertiser represents and warrants that it meets these eligibility requirements.

3.2 Registration Information.

The Advertiser must provide accurate, complete, and current information during registration, including without limitation:

•      Legal corporate name or full legal name of the individual

•      RFC and applicable tax regime (régimen fiscal) as registered with the SAT

•      Valid fiscal domicile address for CFDI issuance

•      Valid business email address and contact information

•      Authorized representative name (for personas morales)

It is the Advertiser's sole responsibility to maintain the accuracy of this information. The Company shall not be liable for billing errors, CFDI rejections, or tax consequences arising from inaccurate registration data provided by the Advertiser.

3.3 One Account Per Legal Entity.

Each legal entity or individual may maintain only one (1) active account on the Platform. Accounts are non-transferable and may not be shared, assigned, or sublicensed to any third party. The Company reserves the right to terminate duplicate accounts without refund.

3.4 Account Security.

The Advertiser is solely responsible for maintaining the confidentiality of its account credentials and for all activities conducted through its account. The Advertiser shall immediately notify the Company at [security@companyemail.com[MH5] ] upon discovering any unauthorized access or use of its account. The Company shall not be liable for any loss or damage arising from unauthorized account access resulting from the Advertiser's failure to maintain credential security.

4. DEPOSITS, CREDITS, FEES AND BILLING

4.1 Credit-Based Prepayment Model.

The Platform operates on a prepayment model. Advertisers must purchase Credits prior to activating any Campaign. Credits are denominated in Mexican pesos (MXN) and are held in the Advertiser's account balance until consumed. Credits have no cash value, do not constitute a financial instrument, and may not be sold, gifted, or transferred to any third party or other account under any circumstances.

4.2 Credit Consumption.

Credits are consumed at the time a qualifying Impression is served and logged by the Proof of Play system — not at the time a Campaign is created, approved, or scheduled. The per-Impression cost is determined by the applicable rate card at the time the Campaign is configured. The rate card is displayed in the Platforms create a campaign flow and may be updated by the Company with advance notice as set forth in Section 16.

4.3 Auto-Recharge.

By making their first Credit deposit on the Platform, Advertisers are automatically enrolled in the Auto-Recharge feature to ensure service continuity. The Advertiser expressly acknowledges and agrees to the following terms of Auto-Recharge, which is confirmed at account signup:

•      Trigger Condition: Auto-Recharge activates automatically when the Advertiser's available Credit balance falls below three thousand Mexican pesos (MXN $3,000) at the beginning of every month.

•      Recharge Amount: Upon trigger, the Advertiser's registered payment method will be charged an amount equal to the difference between the settled balance at trigger time and the threshold of MXN $3,000 (i.e., a top-up to MXN $3,000).

•      Automatic Charge & Authorization Mandate: The Advertiser expressly authorizes the Platform and its payment processor (Stripe) to retain their payment credentials and automatically charge their registered payment method each time the trigger condition is met, without requiring additional authorization per individual transaction, until Auto-Recharge is actively disabled by the Advertiser. The Platform will provide a digital confirmation/receipt via email immediately following each successful charge.

•      Disabling Auto-Recharge: The Advertiser may disable Auto-Recharge at any time through the settings section of its Platform account profile. Disabling Auto-Recharge takes effect instantly upon the Advertiser's request. Upon successful disabling, the Platform will issue an electronic cancellation confirmation number or folio to the user's registered email.

•      Confirmation at Signup: The Advertiser must affirmatively confirm Auto-Recharge enrollment by checking the designated unchecked confirmation box during the account registration and first-deposit flow. Completion of the first deposit constitutes express consent to Auto-Recharge.

4.4 Invoicing — CFDI 4.0.

All Credit purchases and billable transactions will be invoiced by the Company via CFDI 4.0 in compliance with SAT regulations. CFDI documents will be generated based exclusively on the tax information (RFC, tax regime, fiscal address) provided by the Advertiser at registration. It is the Advertiser's sole and exclusive responsibility to provide accurate, complete, and current fiscal data. The Company is not responsible for CFDI errors, rejections, or cancellations attributable to incorrect information provided by the Advertiser. CFDI corrections or cancellations are subject to applicable SAT regulations and timelines; the Company will reasonably cooperate with correction requests submitted within the SAT-mandated period.

4.5 Taxes.

All prices displayed on the Platform are stated before the application of Impuesto al Valor Agregado (IVA). IVA at the current statutory rate of sixteen percent (16%) will be added to all transactions at checkout. The Advertiser is responsible for any other taxes applicable to its use of the Platform under its own tax regime. Prices are subject to change upon notice as provided in Section 16; continued use of the Platform after a price change takes effect constitutes acceptance of the new pricing.

4.6 Platform Fee.[MH6] 

A Platform Fee of four percent (4%) is charged on every Credit deposit, including deposits made manually by the advertiser and deposits triggered automatically through the Auto-Recharge feature described in Section 4.3. The Platform Fee is disclosed transparently at checkout prior to payment confirmation and is reflected as a separate line item on the transaction summary. The fee is calculated as follows:

·        Base deposit amount: the Credit value selected or triggered by the advertiser (e.g., MXN $3,000.00)

·        Platform Fee (4%): applied to the base deposit amount (e.g., MXN $120)

·        Subtotal: base deposit + Platform Fee (e.g., MXN $3,120)

·        IVA (16%): applied to the subtotal (e.g., MXN 499.20)

·        Total Charged to payment method: base deposit + Platform Fee + IVA (e.g., MXN 3,619.20)

Only the base deposit amount (before the Platform Fee and IVA) is credited to the Advertiser’s account balance as usable Credits. The Platform Fee and IVA are service charges and are not converted into Credits. The Platform Fee is non-refundable in all circumstances, including in the event of account closure or unused Credit refunds, except as expressly required by mandatory provisions of Mexican law.

5. CAMPAIGN RULES AND MANAGEMENT

5.1 Campaign Lifecycle.

Advertisers create and manage Campaigns through the Platform's self-service dashboard. A Campaign lifecycle consists of the following stages: (a) Draft — created but not submitted; (b) Under Review — submitted for content review; (c) Active — approved and serving Impressions; (d) Paused — temporarily halted by the Advertiser or the Company; and (e) Completed or Terminated — ended by schedule, budget exhaustion, or removal.

5.2 Content Review.

All Campaigns and Creatives are subject to content review by the Company prior to activation. The Company will use commercially reasonable efforts to complete initial review within [2] business days of submission. The Company reserves the right, at its sole and absolute discretion, to reject, pause, or immediately remove any Campaign or Creative at any time, with or without prior notice, for any of the following reasons (without limitation):

•      Violation of any provision of these Terms or the Ad Content Policy in Section 6

•      Missing, expired, or unverifiable required permit documentation

•      Suspected fraud, misrepresentation, or deceptive content

•      Regulatory risk or receipt of a complaint from a competent authority

•      Intellectual property infringement claims

•      Any content deemed to pose legal, reputational, or operational risk to the Company

5.3 Targeting Parameters.

The Platform may offer targeting capabilities including geographic area, time-of-day windows, and Device group selection. All targeting parameters are offered on a best-effort basis and are not guaranteed. Targeting accuracy depends on GPS data availability, Device connectivity, and available Host Partner inventory within the specified parameters. The Company makes no warranty as to targeting precision and shall not be liable for Impressions delivered outside an Advertiser's preferred parameters due to technical or operational limitations.

5.4 Inventory and Delivery.

Impression delivery is subject to available inventory within the Advertiser's targeting parameters, Device uptime, and geographic coverage at any given time. Campaign pacing and delivery schedules are estimates and may vary. The Company does not guarantee continuous or evenly paced delivery.

6. AD CONTENT POLICY

The Advertiser warrants that all Creatives comply with this Ad Content Policy at all times. The following content is strictly prohibited on the Platform:

6.1 Illegal Content.

Any content that is illegal under applicable Mexican federal or state law, including advertising for products or services whose sale, distribution, or promotion is prohibited or unlicensed.

6.2 Discrimination and Hate Speech.

Content that promotes, incites, or constitutes hate speech, discrimination, or prejudice based on race, ethnicity, national origin, sex, gender identity, sexual orientation, disability, religion, or any other protected characteristic under the Ley Federal para Prevenir y Eliminar la Discriminación (LFPED) or applicable Mexican law.

6.3 Deceptive Advertising.

Content that is false, misleading, deceptive, or likely to mislead consumers regarding the nature, quality, characteristics, price, origin, or availability of any product or service, in violation of the Ley Federal de Protección al Consumidor (LFPC) and applicable NOM standards.

6.4 NOM Non-Compliance.

Content that violates any applicable Norma Oficial Mexicana (NOM) relevant to the advertised product category, including NOM-051-SCFI/SSA1-2010 for food and beverage products.

6.5 Illegal Products or Services.

Content promoting the sale or use of illegal drugs, controlled substances, unlicensed weapons, human trafficking, or any other product or service whose commercialization is prohibited under Mexican law.

6.6 Tobacco and Vaping.

Advertising for tobacco products, electronic cigarettes, vaping devices, and related accessories is prohibited unless the Advertiser provides documented evidence of compliance with all applicable Mexican regulations governing tobacco advertising, including the Ley General para el Control del Tabaco and any applicable COFEPRIS requirements.

6.7 Political Advertising.

Political advertising, electoral propaganda, or content promoting political parties, candidates, or ballot measures is prohibited unless accompanied by all legally required disclosures under the Ley General de Instituciones y Procedimientos Electorales (LGIPE) and any INE (Instituto Nacional Electoral) regulations. The Company reserves the right to refuse political advertising at its sole discretion.

6.8 Content Targeting or Reaching Minors.

Content that is directed at or designed to appeal primarily to minors (persons under eighteen (18) years of age) is prohibited. By accepting these terms, the Advertiser provides express written warranty that no Creative is directed at minors during campaign setup. Where any Campaign may foreseeably reach audiences that include minors (by virtue of content, timing, or geographic parameters), the Advertiser must provide advance written disclosure to the Company and warrant compliance with all applicable regulations protecting minors, including the Ley General de los Derechos de Niñas, Niños y Adolescentes.

6.9 Adult Content.

Pornographic, sexually explicit, or adult-oriented content of any kind is strictly prohibited, regardless of claimed legal status under any jurisdiction.

6.10 Third-Party Intellectual Property.

Content that uses, reproduces, or incorporates third-party trademarks, logos, copyrighted works, trade dress, or the name or likeness of any identifiable person without valid authorization from the rights holder is prohibited.

6.11 AI-Generated Content Disclosure.

If any Creative contains imagery, voices, audio, music, or written content that was generated in whole or in material part by artificial intelligence tools, the Advertiser warrants that: (a) all AI-generated content in its Creatives complies with applicable Mexican law; (b) such content does not infringe the intellectual property rights, personality rights (derechos de la personalidad), or image rights of any third party; and (c) the Advertiser holds all necessary rights, licenses, or authorizations required to use and commercially display the AI-generated content.

7. RESTRICTED CATEGORIES AND REGULATORY COMPLIANCE

7.1 Restricted Category List.

The following product and service categories are designated as Restricted Categories on the Platform, meaning that advertising for these categories requires pre-authorization documentation and is subject to enhanced review:

•      Pharmaceuticals and health products (medicamentos) — prescription and over-the-counter

•      Healthcare services and clinics, or specialists with a professional license (Cédula de Especialidad)

•      Dietary supplements (suplementos alimenticios) and nutraceuticals

•      Food & non-alcoholic beverages carrying one or more black octagonal NOM-051 warning seals

•      Medical devices (dispositivos médicos)

•      Alcoholic beverages (bebidas alcohólicas) of any alcohol content

•      Tobacco, cigarettes, electronic cigarettes, vaping products, and accessories

•      Financial services, including credit, insurance, investment products, fintech and cryptocurrency

•      Gambling, lotteries, and raffles, sweepstake, prize draw, or game of chance as a mechanic — even if the advertiser is not a gambling company.

•      Products making health or therapeutic claims not substantiated by COFEPRIS authorization

•      Cosmetics, skin care, or personal care making drug-like (cosmecéutico) or health efficacy claims

•      Veterinary products and medications

•      Advertising directed at children

•      Political Advertising

•      Any other product or service regulated by DIGIPRIS, COFEPRIS, PROFECO, the CNBV, the CNSF, LFTR, LFPC, SEGOB, SDS or sector-specific regulatory authority

7.2 Temporary Restriction Pending Platform Build-Out.

The Platform's automated documentation verification system for Restricted Categories is currently under development. Accordingly, Restricted Category campaigns are temporarily blocked from automated self-service activation. Advertisers wishing to run Restricted Category campaigns should contact the Company at [compliance@companyemail.com[MH7] ] to initiate a manual documentation review process. The Company will work with the Advertiser via email to collect required documentation. The Company makes no guarantee as to the timeline for activation of Restricted Category campaigns pending platform build-out.

7.3 Advertiser's Exclusive Permit Responsibility.

For any Restricted Category advertisement, it is the Advertiser's sole and exclusive responsibility to: (a) identify all applicable regulatory requirements prior to account creation and campaign submission; (b) obtain valid Permisos or Avisos de Publicidad from COFEPRIS and any other competent authority; (c) ensure such permits are current, valid, and applicable to the specific Creative and claims made; and (d) submit copies of all required documentation to the Company upon request. The Company bears no responsibility whatsoever for obtaining, verifying, interpreting, or maintaining any regulatory permit on behalf of an Advertiser.

7.4 Company's Right to Require Documentation.

The Company reserves the right, at any time and in its sole discretion, to: (a) require submission of valid permit documentation before activating an Advertiser Account and activating or continuing to serve any Restricted Category Campaign; (b) reject or immediately remove any Restricted Category Campaign that lacks valid, current, and complete documentation; and (c) place any Campaign on hold pending documentation review, without liability to the Advertiser for any resulting delivery shortfall, business interruption, or lost revenue.

7.5 NOM-051 Food and Beverage Self-Declaration.

For all food and beverage advertising Campaigns, the Advertiser must complete a self-declaration during account creation confirming that all Creative materials comply with NOM-051-SCFI/SSA1-2010 with respect to: (a) front-of-pack nutritional labeling claims and representations; (b) permitted and prohibited advertising claims; (c) restrictions on advertising directed at minors; and (d) any other requirements of NOM-051 applicable to the advertised products. The Advertiser warrants the accuracy and completeness of this self-declaration and acknowledges that the Company does not independently verify NOM-051 compliance.

7.6 No Regulatory Advisory Role.

The Advertiser expressly acknowledges that the Company is a technology and media platform operator and is not a regulatory compliance advisor, legal counsel, or agency. Nothing in these Terms or in the Company's review process constitutes regulatory compliance advice, and the Advertiser shall not rely on any communication from the Company as a substitute for qualified legal or regulatory counsel. Regulatory compliance obligations are exclusively the Advertiser's responsibility.

8. ADVERTISER REPRESENTATIONS AND WARRANTIES

The Advertiser represents, warrants, and covenants to the Company, as of the Effective Date and on a continuous basis for the duration of these Terms, that:

1.   Authority. The Advertiser has full legal capacity and authority to enter into, execute, and perform its obligations under these Terms. If the Advertiser is a persona moral, the individual accepting these Terms on its behalf has been duly authorized to do so by all necessary corporate action.

2.   Accuracy of Information. All information provided during registration, campaign setup, permit submission, and any other interaction with the Platform is accurate, complete, truthful, and not misleading.

3.   Permits and Licenses. The Advertiser holds, and will maintain throughout the term of any active Campaign, all licenses, permits, registrations, authorizations, and Avisos or Permisos de Publicidad required by COFEPRIS, the SAT, the CNBV, the CNSF, or any other competent authority to advertise its products or services in Mexico.

4.   Intellectual Property — Ownership and Licensing. The Advertiser is the lawful owner of, or holds valid and sufficient licenses to use, all content included in its Creatives, including without limitation images, video, audio, music, text, fonts, and trademarks. No Creative infringes any copyright, trademark, trade dress, patent, personality right (derecho de la personalidad), image right, or other intellectual property right of any third party.

5.   Legal Compliance. The Advertiser's Creatives and advertising activities comply with all applicable Mexican laws and regulations, including the Ley Federal de Protección al Consumidor (LFPC), the Ley General de Salud, the Ley General para el Control del Tabaco, applicable NOM standards, COFEPRIS regulations, and any sector-specific legal requirements.

6.   No Minors Targeting. No Creative submitted by the Advertiser is directed at, designed to primarily appeal to, or targets minors (persons under eighteen (18) years of age), except as disclosed in advance in writing and in full compliance with applicable regulations.

7.   AI-Generated Content. Any AI-generated content within Creatives has been disclosed as required by Section 6.11, complies with applicable law, and does not infringe third-party rights.

8.   Rideshare Audience Context. The Advertiser understands that its ads will be displayed to passengers inside moving rideshare vehicles, which constitutes a captive audience environment. The Advertiser represents that its Creatives are appropriate for this context and that the Advertiser accepts the rideshare in-vehicle display context as suitable for its advertising campaign.

9.   No Fraudulent or Deceptive Content. No Creative contains false statements, deceptive claims, or content designed to mislead consumers in violation of the LFPC or applicable advertising standards.

9. INTELLECTUAL PROPERTY

9.1 Company IP.

The Company owns all right, title, and interest in and to the Platform, including all software, source code, firmware, algorithms, interfaces, databases, documentation, branding, trademarks, and device technology. These Terms do not grant the Advertiser any ownership interest in or to any Company property. The Advertiser's right to use the Platform is limited to the license expressly granted in these Terms.

9.2 Advertiser Creative License.

The Advertiser retains ownership of its original Creative content. By submitting a Creative to the Platform, the Advertiser grants the Company a non-exclusive, royalty-free, worldwide (limited to the Device Network), sublicensable-solely-to-subcontractors license to: (a) display, transmit, and render the Creative on Devices as part of a Campaign; (b) store the Creative on the Company's servers and content delivery systems; (c) create technical copies as necessary for delivery and Proof of Play logging; and (d) use the Creative in anonymized, aggregated format for internal analytics and platform improvement. This license terminates upon the conclusion of the applicable Campaign.

9.3 IP Indemnification.

Content Liability — What the Advertiser Uploads. The Advertiser shall indemnify, defend, and hold harmless the Company, its officers, directors, shareholders, employees, agents, and affiliates from and against any and all claims, demands, actions, losses, damages, penalties, fines, costs, and expenses (including reasonable attorneys' fees) arising from or related to any alleged or actual infringement of any copyright, trademark, trade dress, patent, personality right, image right, or other intellectual property right of any third party by the Advertiser's Creatives or advertising content. This obligation survives the termination of these Terms.

9.4 Intellectual Property Enforcement and Repeat Infringer Policy.

In accordance with applicable intellectual property laws (including the U.S. Digital Millennium Copyright Act and Articles 114 Septies and 114 Octies of the Mexican Federal Copyright Law), the Company maintains a strict policy regarding repeat infringement: (a) Termination Policy: The Company reserves the right, in its sole commercial discretion, to suspend or permanently terminate the accounts of any Advertiser who repeatedly violates or is the subject of multiple substantiated intellectual property infringement claims (such as receiving two (2) or more substantiated claims within a rolling twelve (12) month period). (b) Disposition of Credits: Upon termination for verified, repeated intellectual property infringement, any remaining unspent Credits shall be handled in accordance with applicable consumer protection regulations, and the Company reserves the right to offset any damages, legal fees, or administrative costs incurred from the infringement against the remaining balance. (c) Notices and Counter-Notices: The Company will promptly notify the Advertiser of any infringement claim. The Advertiser may dispute the claim by submitting a good-faith counter-notice as outlined in Section 9.5. The Company will process all notices and counter-notices in compliance with the statutory timelines required by local jurisdiction, including the temporary restoration of content if a claimant fails to initiate formal legal or administrative action within fifteen (15) business days of a counter-notice in applicable regions.

9.5 Notice and Takedown.

If a third party believes that a Creative displayed on the Device Network infringes its intellectual property rights, it may submit a written takedown notice to the Company at [ip@companyemail.com] [MH8] including: (a) identification of the copyrighted work or mark claimed to be infringed; (b) identification of the infringing Creative and its Campaign; (c) contact information for the complaining party; (d) a declaration that the complaining party has a good-faith belief that the use is unauthorized; and (e) a declaration under penalty of Mexican law that the information provided is accurate. Upon receipt of a valid notice, the Company will take commercially reasonable steps to review and, if warranted, remove or pause the relevant Creative pending resolution.

10. CONTENT REVIEW AND MODERATION

10.1 Review Process.

The Company conducts a content review of all Creatives prior to Campaign activation. This review is conducted by the Company for the purpose of enforcing its Ad Content Policy as set out in Section 6 and the eligibility requirements of these Terms. Content review does not constitute: (a) legal advice; (b) a determination that the Creative complies with any law, regulation, or NOM standard; (c) verification of permit status or regulatory authorization; or (d) a waiver of the Company's rights to subsequently remove the Creative.

10.2 No Guarantee of Legal Compliance.

The Company's approval of a Creative signifies only that the Creative passes the Company's internal content review criteria as of the date of review. Approval does not constitute a representation or warranty by the Company that the Creative is legally compliant, that any required permits exist or are valid, or that any factual claims in the Creative are accurate. The Advertiser remains solely and exclusively responsible for the legal compliance of its advertising content.

10.3 Re-Review and Removal.

The Company may re-review any previously approved Creative at any time and may pause, suspend, or permanently remove such Creative if new information, regulatory guidance, complaints, or changes in applicable law suggest a violation of these Terms or applicable law. The Company shall not be liable to the Advertiser for any delivery shortfall, revenue loss, or business interruption resulting from a good-faith re-review and removal.

11. INDEMNIFICATION

11.1 General Indemnification.

The Advertiser agrees to indemnify, defend (at the Company's option), and hold harmless the Company, its shareholders, officers, directors, employees, agents, successors, and assigns (collectively, the "Indemnified Parties") from and against any and all claims, suits, proceedings, demands, judgments, losses, damages, penalties, regulatory fines, administrative sanctions, costs, and expenses (including reasonable legal fees) (collectively, "Losses") arising out of or related to:

•      The content, claims, or creative elements of the Advertiser's advertising materials, including any Creative submitted or displayed via the Platform

•      Any regulatory action, sanction, or investigation resulting from the Advertiser's failure to obtain or maintain required permits, licenses, or authorizations, including COFEPRIS Permisos or Avisos de Publicidad

•      Any alleged or actual infringement of third-party intellectual property rights by the Advertiser's Creatives

•      Any false, misleading, or deceptive advertising claims in the Advertiser's Creatives or related communications

•      Any violation of these Terms by the Advertiser

•      Any breach of the representations and warranties in Section 8

•      Any third-party claim arising from the Advertiser's business, products, or services advertised on the Platform

11.2 False or Fraudulent COFEPRIS Documentation.

Without limiting the generality of Section 11.1, if the Advertiser provides the Company with false, expired, fabricated, or otherwise invalid COFEPRIS permit documentation or any other regulatory authorization, the Advertiser shall be solely and exclusively liable for: (a) all regulatory fines, penalties, and administrative sanctions imposed on the Company by any competent authority; (b) all reasonable legal fees and defense costs incurred by the Company; (c) all third-party claims and damages arising from the unauthorized or non-compliant advertising; and (d) all reputational or commercial damages suffered by the Company as a direct result of the Advertiser's misrepresentation. This obligation is in addition to any other remedies available to the Company.

12. SUSPENSION AND TERMINATION

12.1 Company's Right to Suspend or Terminate.

The Company may, at its sole discretion, immediately suspend or terminate any Campaign, or suspend or terminate an Advertiser's account, with or without prior notice, upon the occurrence of any of the following:

•      Violation of any provision of these Terms, including the Ad Content Policy or Restricted Category requirements

•      Suspected or confirmed fraud, identity misrepresentation, or false registration data

•      Receipt of a regulatory notice, investigation, sanction, or complaint from a competent authority relating to the Advertiser's Campaigns

•      Submission of missing, expired, invalid, or fabricated permit documentation

•      Two or more substantiated intellectual property infringement claims within a 12-month period (Repeat Infringer Policy)

•      Any Campaign content that the Company determines, in its sole judgment, poses material legal, regulatory, or reputational risk to the Company

•      Non-payment, disputed charges, or chargeback by the Advertiser

12.2 Appeal Process.

An Advertiser whose account or Campaign has been suspended (but not terminated) may submit an appeal by sending a written request to [appeals@companyemail.com] [MH9] within ten (10) business days of the suspension notice. Appeals must include a clear explanation of the grounds for appeal and any supporting documentation. The Company will review appeals in good faith and provide a written decision within fifteen (15) business days of receiving a complete appeal. The Company's decision on appeal is final.

12.3 Effect of Termination.

Upon termination of an Advertiser's account: (a) all active Campaigns are immediately stopped; (b) unspent Credits are forfeited, except as provided in the Refund Policy in Section 13; (c) the Advertiser's access to the Platform is revoked; and (d) all data retention and deletion obligations are governed by the Company's Privacy Notice. Termination does not relieve the Advertiser of any outstanding payment obligations or indemnification obligations under these Terms.

12.4 Advertiser's Right to Close Account.

The Advertiser may close its account at any time by clicking close my account in their Platform account profile settings. Active Campaigns will automatically pause. Refund eligibility for unspent Credits upon Advertiser-initiated closure is governed by Section 13.

13. REFUND AND IMPRESSION POLICY

13.1 Non-Refundable Credits — General Rule.

Credits purchased on the Platform are generally non-refundable. The Advertiser acknowledges that Credits represent prepayment for advertising inventory and that the Company commits resources and infrastructure to make this inventory available. Accordingly, unspent Credits are non-refundable except in the specific circumstances set out in Section 13.2.

13.2 Exceptions — Eligible Refund Circumstances.

The Company will issue a refund of unspent Credits only in the following circumstances:

•      Platform-Wide Technical Failure: A verified, platform-wide technical failure causes zero Impression delivery for a continuous period exceeding forty-eight (48) hours during an active Campaign period, directly attributable to the Company's systems and not to Force Majeure Events or third-party infrastructure failures.

•      Company-Initiated Account Closure Without Cause: The Company closes an Advertiser's account without cause (i.e., not due to a Terms violation or regulatory issue), in which case unspent Credits will be refunded in full.

•      Mandatory Refund Under Mexican Law: As required by applicable provisions of the Ley Federal de Protección al Consumidor (LFPC) or other mandatory Mexican consumer law provisions that cannot be contractually waived.

13.3 No Refunds for Underdelivery.

No refunds or Credits will be issued for impression underdelivery resulting from: (a) low available inventory within the Advertiser's targeting parameters; (b) Host Partner vehicle downtime, inactivity, or withdrawal from the Device Network; (c) geographic targeting limitations or sparse coverage in selected areas; (d) Advertiser-imposed budget caps or targeting restrictions; or (e) Force Majeure Events.

13.4 No Credit Transfers.

Under no circumstances may Credits be transferred between accounts, gifted to third parties, or applied to the account of any person or entity other than the original purchasing Advertiser.

13.5 Dispute Window.

The Advertiser must submit any billing dispute or claim for Credit adjustment in writing to [billing@companyemail.com[MH10] ] within thirty (30) calendar days following the end of the billing period in which the disputed charge or delivery occurred. Disputes submitted after this period will not be considered, except as required by Mexican law.

14. LIMITATION OF LIABILITY

14.1 Platform Liability — The Software.

The Company's total aggregate liability arising from or related to the Platform, its software, interfaces, or any SaaS-related service failure shall not exceed the total amount of Credits purchased by the Advertiser during the three (3) calendar months immediately preceding the event giving rise to the claim. This cap applies regardless of the form of action (contract, tort, strict liability, or otherwise) and even if the Company has been advised of the possibility of such damages.

14.2 Device Liability — Hardware in Vehicles.

The Company shall have no liability whatsoever for failure to deliver Impressions or loss of Creative display time resulting from: (a) Host Partner vehicle downtime, inactivity, or withdrawal; (b) vehicle accidents, damage, or mechanical failure; (c) Device tampering, vandalism, or unauthorized modification by any third party, including passengers; (d) power failures within vehicles; or (e) any hardware damage or destruction event beyond the Company's reasonable control. In these circumstances, Credits corresponding to undelivered Impressions will not be charged to the Advertiser, but no further compensation is due.

14.3 Content Liability — What the Advertiser Uploads.

The Company expressly disclaims all liability arising from the content, claims, accuracy, or legality of the Advertiser's Creatives. The Advertiser bears sole and exclusive responsibility for all Content Liability, including without limitation: (a) false or misleading advertising claims; (b) regulatory non-compliance; (c) third-party IP infringement; and (d) any harm to consumers or third parties arising from the advertised products or services.

14.4 Exclusion of Consequential Damages.

IN NO EVENT SHALL THE COMPANY BE LIABLE TO THE ADVERTISER OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES OF ANY KIND, INCLUDING LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF BUSINESS OPPORTUNITY, LOSS OF GOODWILL, OR LOSS OF DATA, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND REGARDLESS OF THE THEORY OF LIABILITY.

14.5 Regulatory Non-Compliance Exclusion.

The Company expressly disclaims all liability for any regulatory penalty, administrative sanction, or legal consequence arising from the Advertiser's failure to obtain required permits, comply with COFEPRIS regulations, meet NOM standards, or otherwise comply with applicable Mexican advertising law. Such liability rests exclusively with the Advertiser.

15. PRIVACY AND DATA PROTECTION

15.1 LFPDPPP Compliance.

The Company processes personal data in accordance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and its regulations. The Company's Aviso de Privacidad (Privacy Notice), which is required by law, is incorporated into these Terms by reference and is available at [URL/PRIVACY-NOTICE]. [MH11] By accepting these Terms, the Advertiser acknowledges having read the Privacy Notice.

15.2 Advertiser Data Collected.

In connection with the Advertiser's use of the Platform, the Company collects and processes but is not limited to the following categories of data: (a) registration data (legal name, RFC, fiscal address, contact details); (b) payment and billing data (payment method details, transaction history); (c) Campaign data (Creatives, targeting parameters, impression logs, Proof of Play records); (d) usage data (Platform activity logs, session data, device identifiers); and (e) communications (support tickets, email correspondence).

15.3 Data Use.

The Company uses Advertiser data for the following purposes: (a) account management and Platform access; (b) Campaign delivery, reporting, and invoicing; (c) CFDI generation and tax compliance; (d) fraud prevention and security; (e) Platform improvement and analytics; and (f) regulatory compliance. The Company does not sell Advertiser personal data to third parties. Data retention periods are as set forth in the Privacy Notice.

16. MODIFICATIONS TO TERMS

The Company reserves the right to modify or update these Terms at any time. The Company will provide the Advertiser with written notice of material changes via the registered account email address no less than thirty (30) calendar days prior to the effective date of such changes. For non-material changes (such as corrections, clarifications, or updates required by changes in applicable law), notice may be provided with less than thirty (30) days' lead time. The Company will update the version number and effective date reflected at the top of these Terms upon each modification.

The Advertiser's continued use of the Platform after the effective date of any modification constitutes acceptance of the modified Terms. If the Advertiser does not accept the modified Terms, it must cease using the Platform and close its account prior to the effective date of the modification. Credits remaining at account closure under this provision shall be subject to the Refund Policy in Section 13.

17. GOVERNING LAW AND JURISDICTION

17.1 Governing Law.

These Terms and all disputes, claims, or matters arising from or relating to these Terms, the Platform, or the relationship between the parties shall be governed by and construed exclusively in accordance with the laws of the United Mexican States (Estados Unidos Mexicanos), including without limitation the Código Civil Federal, the Código de Comercio, the Ley Federal de Protección al Consumidor, and all other applicable federal and state statutes, without giving effect to any conflict of law principles that would result in the application of the laws of another jurisdiction.

17.2 Exclusive Jurisdiction.

The parties irrevocably and unconditionally submit to the exclusive jurisdiction of the federal and state courts located in Santiago de Querétaro, Querétaro, Mexico for the resolution of any dispute, controversy, or claim arising out of or relating to these Terms or any breach thereof. Each party expressly waives any right it may have, by reason of its present or future domicile or for any other reason, to object to the jurisdiction of said courts or to seek to have any action commenced in said courts transferred to any other court or jurisdiction.

18. MISCELLANEOUS

18.1 Severability.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect without impairment.

18.2 Entire Agreement.

These Terms, together with the Privacy Notice, the rate card displayed on the Platform, and any written Campaign orders executed by the parties, constitute the entire agreement between the Company and the Advertiser with respect to the subject matter hereof and supersede all prior and contemporaneous negotiations, representations, warranties, and agreements, whether oral or written.

18.3 No Waiver.

The failure of either party to enforce any provision of these Terms shall not constitute a waiver of that party's right to enforce such provision in the future. No waiver by either party of any breach of these Terms shall be deemed a waiver of any subsequent breach.

18.4 Force Majeure.

Neither party shall be liable for any delay or failure in performance caused by a Force Majeure Event, provided that the affected party: (a) promptly notifies the other party of the Force Majeure Event; (b) uses commercially reasonable efforts to mitigate the effects of such event; and (c) resumes performance as soon as reasonably practicable. Force Majeure Events do not excuse payment obligations already due.

18.5 Electronic Acceptance — Validity of Click-Wrap.

These Terms are entered into electronically. The parties agree that electronic acceptance via click-wrap (i.e., the Advertiser clicking "I Agree" or an equivalent button during the onboarding flow) constitutes a valid and legally binding expression of consent under Mexican law, including pursuant to Articles 89 through 94 of the Código de Comercio governing electronic commercial acts and messages. Electronic records of acceptance, including timestamp, IP address, and account identifiers, shall be admissible as evidence of the Advertiser's agreement to these Terms. The Advertiser waives any right to challenge the validity or enforceability of these Terms on the basis that they were accepted electronically rather than in a physical written instrument.

18.6 Assignment.

The Advertiser may not assign, transfer, or delegate any of its rights or obligations under these Terms without the prior written consent of the Company. The Company may assign these Terms without consent in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets. These Terms shall be binding upon and inure to the benefit of the parties' respective successors and permitted assigns.

18.7 Notices.

All notices, requests, and communications under these Terms shall be in writing and delivered to: (a) the Company at [legal@companyemail.com[MH12] ] or the registered address in Santiago de Querétaro, Querétaro, Mexico; and (b) the Advertiser at the email address and physical address provided during registration. Notices sent by email are deemed delivered on the business day following transmission, provided no delivery failure notification is received.

ELECTRONIC ACCEPTANCE

TRUETECH BRAND, S.A.P.I. DE C.V.  |  Santiago de Querétaro, Querétaro, Mexico

MOBIPLAY  |  Version 1.0  |  Effective: [DATE]

Questions? Contact us at legal@companyemail.com[MH13]

MOBIPLAY

PRIVACY POLICY

Rideshare Digital Advertising Platform

Effective Date: [DATE]

FULL PRIVACY NOTICE

Note: This English version is provided for convenience. In case of any conflict between the Spanish and English versions, the Spanish version shall prevail, as it constitutes the legally binding document under Mexican law.

2.1 Identity and Contact Information of the Data Controller

2.2 Scope and Who This Notice Applies To

This Privacy Notice applies to the following categories of data subjects:

a) Advertisers

Companies or individuals who create an account on the platform, deposit funds, and configure digital advertising campaigns. By accepting these terms, the advertiser expressly consents to the processing of their data for the purposes described herein.

b) Driver-Partners

Individuals who install and host digital screens in their vehicles and participate as operators in the advertising network. Their relationship with [COMPANY NAME] is that of an independent contractor; however, their personal data is processed to manage the service, process payments, and fulfill legal obligations.

c) Passengers

[COMPANY NAME] does not passively collect passenger data. The only information that may be processed is that generated when a passenger voluntarily chooses to scan a QR code displayed on an advertisement (e.g., IP address).

Any person — including employees and third-party service providers — who has access to personal data in the course of their duties is directly subject to the obligations of the LFPDPPP, regardless of whether they determine the purposes of the processing.

2.3 Personal Data Collected

a) Advertisers

b) Driver-Partners

c) Passengers

Note: [COMPANY NAME] does not passively collect any data from passengers. Any data that may be generated occurs solely as a result of the passenger's voluntary action in scanning the QR code.

2.4 Purposes of Processing

a) Advertisers — Primary Purposes (no additional consent required)

•        Creating, managing, and maintaining accounts on the platform.

•        Processing payments, managing account balance, and issuing tax invoices (CFDI) through facturapi.

•        Configuring, launching, monitoring, and optimizing advertising campaigns.

•        Compliance with tax obligations before SAT (Article 30-B of the Federal Fiscal Code — see note at end of this section).

•        Prevention and detection of fraud, money laundering, and other illicit conduct.

•        Transactional communications (confirmations, account alerts, receipts).

•        Compliance with COFEPRIS or other applicable regulatory authority requirements.

a) Advertisers — Secondary Purposes (require express opt-in consent)

•        Sending marketing communications, promotions, and product updates.

•        Participation in product improvement programs and satisfaction surveys.

•        Sharing aggregated and anonymized campaign performance data with business partners.

b) Driver-Partners — Primary Purposes

•        Identity, background, and eligibility verification (KYC/KYB via Sumsub).

•        Device installation, maintenance, and technical support management.

•        Payment processing and settlements; issuance of CFDI where applicable.

•        GPS device location monitoring for impression reporting and advertiser contract fulfillment.

•        Tax compliance obligations before SAT.

•        Operational and support communications.

•        Compliance with transport and advertising regulatory requirements.

b) Driver-Partners — Secondary Purposes

•        Marketing communications and incentive programs.

•        Participation in service improvement studies.

c) Passengers — Purposes

•        Facilitating user interaction with the scanned advertisement (redirect to advertiser URL).

•        Generating campaign performance metrics for the advertiser (in aggregated or anonymized form where possible).

•        Prevention of fraud and platform abuse.

Mandatory legal notice: Tax and billing data may be accessed by the Servicio de Administracion Tributaria (SAT) pursuant to Article 30-B of the Federal Fiscal Code (Codigo Fiscal de la Federacion). This access constitutes a non-waivable legal obligation and does not require additional consent from the data subject.

2.5 Consent Framework

Consent collection mechanisms

•        Advertisers: Acceptance checkbox for terms and privacy policy at registration; separate checkbox for marketing; active confirmation when depositing funds via Stripe.

•        Driver-Partners: Digital onboarding process with a separate driver agreement; Acknowledgement of privacy policy, separate checkbox for marketing, Sumsub verification flow with integrated consent.

•        Passengers: Privacy disclosure visible on the advertisement where a QR code is displayed; voluntary interaction constitutes consent for minimum technical processing.

2.6 Data Transfers and Third-Party Processors

All persons, employees, contractors, and service providers who access personal data must sign confidentiality agreements. These obligations are irrevocable and survive termination of the employment or service relationship.

International data transfers comply with the requirements of Chapter V of the LFPDPPP, including the execution of standard contractual clauses or the verification of an adequate level of protection in the recipient country where applicable.

2.7 Data Retention and Deletion Policy

2.8 ARCO Rights (Access, Rectification, Cancellation, Objection)

You have the right to know what personal data we hold about you (Access), to request its correction (Rectification), to request its removal from our records (Cancellation), and to object to the processing of your data for specific purposes (Objection).

Process for exercising ARCO rights:

1.      Submit your request by email to: privacidad@[DOMAIN].com

2.      Your request must include: (a) full name; (b) copy of a valid official ID; (c) a clear and detailed description of the right you wish to exercise and the data involved; (d) postal address or email address to receive the response; and (e) any document that facilitates locating your data.

3.      Acknowledgment: [COMPANY NAME] will acknowledge receipt of your request within 5 (five) business days of receiving it.

4.      Substantive response: A response to your request will be issued within 20 (twenty) business days of receipt, in accordance with Article 32 of the LFPDPPP. This period may be extended in duly justified exceptional cases.

5.      Internal responsibility: ARCO requests are received by the Privacy Officer, reviewed by the Legal department, and approved with the participation of the Finance department when they involve the cancellation of billing records.

Exceptions to the right of cancellation:

•        Data subject to mandatory legal retention (SAT tax records — CFF Art. 30).

•        Data linked to ongoing judicial, administrative proceedings, or fraud investigations.

•        Data whose preservation is necessary to comply with a legal obligation or to defend [COMPANY NAME]'s legal rights.

Escalation:

If you are not satisfied with the response received, you have the right to file a complaint directly with the Secretaria Antiburocrática y de Buen Gobierno (SABG), the competent authority for data protection in Mexico.

2.9 Data Breach Notification and Incident Response Plan

INCIDENT RESPONSE PLAN — PERSONAL DATA

Operational reference document | Version effective as of: [DATE]

Phase 1 — Detection and Triage (0–24 hours)

•        Responsible for detection: Engineering/IT team or any employee who identifies a potential incident.

•        Immediate escalation: Notify the Privacy Officer and Engineering Lead/CTO within a maximum of 2 hours of detection.

•        Initial containment steps: isolate affected systems, preserve evidence, revoke compromised credentials, notify the Executive Sponsor.

Phase 2 — Assessment and Scope (24–72 hours)

•        Determine the type of data affected (sensitive, financial, technical), the number of data subjects involved, and the exposure period.

•        Assess whether the incident triggers the notification duty to SABG (criterion: personal data compromised with real risk to data subjects).

•        Document all findings in the internal Incident Log.

Phase 3 — Regulatory Notification

•        SABG must be notified within 72 hours of confirming a breach involving personal data.

•        The SABG report must include: nature and type of the breach; categories and approximate volume of data affected; containment and remediation measures taken; Privacy Officer contact details.

Phase 4 — Data Subject Notification

•        Affected data subjects must be informed promptly and without undue delay, in clear and plain language.

•        Channels: registered email address and/or in-platform notification.

•        The notice must describe: what happened, what data was affected, what steps are being taken, and how to contact the Privacy Officer.

Roles and Responsibilities

Phase 5 — Post-Incident

•        Root cause analysis within 30 days of incident closure.

•        Update of affected policies, technical controls, and procedures.

•        Follow-up report to SABG if required or if new relevant findings were identified.

Record-Keeping

All incidents — regardless of whether they triggered the notification duty — must be logged in the Internal Incident Register and retained for a minimum period of 5 (five) years, in accordance with the LFPDPPP and SABG regulations.

2.10 Confidentiality Obligations

All access to personal data — whether by full-time employees, project-based workers, independent contractors, or third-party service providers — is conditioned upon the signing of a confidentiality agreement with [COMPANY NAME].

These obligations are irrevocable and survive termination of the employment, service, or contractual relationship, regardless of the reason for termination.

Breach of these obligations may result in: (i) internal disciplinary measures, up to and including contract termination; (ii) civil action for damages; and (iii) administrative sanctions under the LFPDPPP, imposed by the SABG.

2.11 Changes to This Privacy Policy

[COMPANY NAME] may modify this Privacy Notice as necessary to reflect changes in its data processing practices, applicable law, or the services offered.

Material changes — those involving a significant modification to processing purposes, categories of data collected, or data subject rights — will be communicated via: (i) email to the registered address; and/or (ii) a prominent notice on the platform, at least 15 days before they take effect.

Continued use of the platform following notification of non-material changes constitutes tacit acceptance of those changes.

Previous versions of this Privacy Notice will be made available upon request addressed to privacidad@[DOMAIN].com.

2.12 Contact and ARCO Rights Requests

If you do not receive a response within the indicated timeframes, or if you consider that your request was not addressed satisfactorily, you have the right to file a complaint directly with the SABG, which acts as the data protection supervisory authority in Mexico.

[COMPANY NAME] — Privacy Policy

Effective as of: [DATE]

privacidad@[DOMAIN].com | [DOMAIN].com/privacidad